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AT&T (T) Collaborates With ESL for Video-Gaming Venture
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AT&T (T - Free Report) has ventured into the competitive video-gaming arena by collaborating with ESL — the largest esports powerhouse in the world. The move, which is in tune with the evolving landscape of the consumer entertainment industry, marks a distinct shift by AT&T from traditional sporting events like NFL, NBA and MLB, to stay connected with customers.
With the alliance, AT&T has become the Official Telecommunications and Mobile Gaming Partner of ESL North America. This will help the company to reach to a younger demography by showcasing its services in some of the biggest events and platforms in video gaming — Arena of Valor Pro League, the E3 ESL Arena, ESL One New York, and Intel Extreme Masters North America.
AT&T will leverage its sports brand image to tap the huge revenue-generating potential of this emerging industry through brand promotions and on-site activations. This will help the company to actively engage with fans through superfast Wi-Fi connections and convenient charging stations, displaying the latest offerings through immersive experiences and demos.
It will also offer a perfect platform to demonstrate how AT&T intends to incorporate 5G technologies to take mobile esports and live gaming to the next level through an ultra-fast and low-latency 5G connection. All these endeavors will enable the company to stay relevant to a mobile-centric audience as well as casual and professional gamers, who prefer to remain engaged with mobile gaming and competitive esports on-the-go.
Shiz Suzuki, assistant vice president of AT&T's corporate sponsorships said, “Esports creates a natural intersection of technology and entertainment, which aligns with our brand and our customers’ passions.”
AT&T has underperformed the industry in the last three months with an average loss of 12.1% compared with a decline of 6.7% for the latter. Whether such out-of-the-box brand promotion idea will boost the sagging shares of the company in the future remains to be seen.
Motorola has a long-term earnings growth expectation of 8%. It surpassed estimates in each of the trailing four quarters with an average positive earnings surprise of 12.1%.
Ubiquiti Networks has a long-term earnings growth expectation of 18.6%. It topped estimates thrice in the trailing four quarters with an average positive earnings surprise of 8.9%.
PLDT is currently trading at a forward P/E (F1) of 11.2x.
The Hottest Tech Mega-Trend of All
Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still leave plenty of money for regular investors who make the right trades early.
Image: Bigstock
AT&T (T) Collaborates With ESL for Video-Gaming Venture
AT&T (T - Free Report) has ventured into the competitive video-gaming arena by collaborating with ESL — the largest esports powerhouse in the world. The move, which is in tune with the evolving landscape of the consumer entertainment industry, marks a distinct shift by AT&T from traditional sporting events like NFL, NBA and MLB, to stay connected with customers.
With the alliance, AT&T has become the Official Telecommunications and Mobile Gaming Partner of ESL North America. This will help the company to reach to a younger demography by showcasing its services in some of the biggest events and platforms in video gaming — Arena of Valor Pro League, the E3 ESL Arena, ESL One New York, and Intel Extreme Masters North America.
AT&T will leverage its sports brand image to tap the huge revenue-generating potential of this emerging industry through brand promotions and on-site activations. This will help the company to actively engage with fans through superfast Wi-Fi connections and convenient charging stations, displaying the latest offerings through immersive experiences and demos.
It will also offer a perfect platform to demonstrate how AT&T intends to incorporate 5G technologies to take mobile esports and live gaming to the next level through an ultra-fast and low-latency 5G connection. All these endeavors will enable the company to stay relevant to a mobile-centric audience as well as casual and professional gamers, who prefer to remain engaged with mobile gaming and competitive esports on-the-go.
Shiz Suzuki, assistant vice president of AT&T's corporate sponsorships said, “Esports creates a natural intersection of technology and entertainment, which aligns with our brand and our customers’ passions.”
AT&T has underperformed the industry in the last three months with an average loss of 12.1% compared with a decline of 6.7% for the latter. Whether such out-of-the-box brand promotion idea will boost the sagging shares of the company in the future remains to be seen.
AT&T currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the industry are Motorola Solutions, Inc. (MSI - Free Report) , Ubiquiti Networks, Inc. and PLDT Inc. (PHI - Free Report) , each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Motorola has a long-term earnings growth expectation of 8%. It surpassed estimates in each of the trailing four quarters with an average positive earnings surprise of 12.1%.
Ubiquiti Networks has a long-term earnings growth expectation of 18.6%. It topped estimates thrice in the trailing four quarters with an average positive earnings surprise of 8.9%.
PLDT is currently trading at a forward P/E (F1) of 11.2x.
The Hottest Tech Mega-Trend of All
Last year, it generated $8 billion in global revenues. By 2020, it's predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce "the world's first trillionaires," but that should still leave plenty of money for regular investors who make the right trades early.
See Zacks' 3 Best Stocks to Play This Trend >>